The IEC (Information Education Communication) strategy, tools and programs, are formulated based on analysis of suitability to thestakeholder group. We focus on building and nurturing relationships with key stakeholders for achieving the objective of IEC i.e. segregation, effective collection and transportation of solid waste. A long-term association with the community ensures positive behaviour change, as interventions are able to reinforce the core values.
Our underlying approach for the campaigns is two-pronged. We use interpersonal communication (IPC) for extensive engagement with stakeholders. Activities such as individual discussions, focus group discussions (FGDs), community meetings, capacity building trainings, workshops, public rallies and special events are organized on monthly basis by ourteam. We also hold NukkadNatak (Street-corner plays) that give us access to public at a large scale. We lay special emphasis on engagement with youth by working with school and college students.
Based on our second approach, communication material are deployed in all concession areas. These include brochures, pamphlets and posters, boards, visual/ audio-visual presentations and social-media. Regular periodic dissemination of these media to HIG/MIG households, LIG/EWS/JJ resettlement households, owners and workers of commercial establishments, ensures our outreach at a sustained basis.
We endevour to quantify our information, education and communication outcomes by Door-to-door (DtD) campaigns thatinclude DtD visits and comprehensive surveys. We conduct baseline surveys to elicit information on knowledge, opinions and attitudes of the community relating the issue of solid waste. Second phase of surveys are undertaken in post-intervention period, which highlight the broad changes in attitudes and behavior among the community.